If you aim at improving the performance of a website, it is very important to remember that various factors need to be considered simultaneously. When it comes to digital marketing, we have to provide attention to essential elements that are equally important. If you aim at improving the SERP’s, you have to focus on more aspects other than just the SEO. The website should be well-designed to gain the organic equity which you might be trying to build. SEO and web design can work together seamlessly than you might think of. The components would mingle and go together well when executed correctly. However, the website visitors should not notice anything about what you might have just created or removed rather than just navigating through the website. You can approach Digital White Labels SEO agency that offers various SEO related services. You would also get the best web design service from the agency. Take a look at their website to know more about the agency.

Various Ways Web Design & SEO is Used Together

Mobile-friendliness: If you are very familiar with SEO or web design, you should very well know the importance of making the website mobile-friendly. Most of the search engines view mobile-friendliness as an essential and inevitable factor. However, many websites have still not implemented the same. The number of people relying on desktops have been reducing since a few years and there is a steady increase in the number of people who use mobile devices to search for what they would require. More than half of the web traffic nowadays is coming from mobile devices which means that most users rely on smartphones to get what they need. If your website lacks a mobile-friendly design, you might end up ignoring most of your users. Also, if the website has a high bounce rate due to not loading properly, the mobile would send bad signals to search engines that can affect the rankings of your website.

 Easy-to-read Design: If you are working on improving SEO, content is something which you might be spending more time on. Some people might not realise the impact design of a website can have on the content or on its presentation. Poor web design would make it impossible for users to read the content available on your website. Pages with too much of hyperlinks and blocks of content in unnecessary places might not serve a clear purpose. You might have come across light coloured text on pure white background or a dark colour on black background. Such designs might make the websites look terrible and old fashioned. The issue is not always the colour but the text as well. Certain websites are not mobile-friendly as the text might be difficult to read or the design might be faulty. Web designers can design and create websites that would make it easy for the users to read the content without browsing away from the website. Extra elements such as line length, white space and images might affect the way people pay attention to your website.

Website Speed: Have you figured out what might be slowing down your website? In most cases, it might be something to do with the way your website is designed. Website speed can be the most important aspect of technical SEO and can be a primary issue for many websites. If you have not had better website rankings, it might be that the website is too slow or the bounce rate might be high. Hence, you have to spend more time to speed up your website by optimising the images, eliminating unnecessary plugins, allowing browser cache and so on. An ideal website should load in two seconds. If it takes more time, half of the users might abandon visiting your website. Page speed is more important when it comes to mobile devices where people might not spend their time waiting. Page speed can also affect the search engines as it would affect the search engine’s ability to crawl. If your pages are slow, the search engines might not successfully index all your pages. In such situations, it would be impossible to rank websites. Also, ensuring website security by using encryption is necessary.

Sitemaps: A good web design can help in solving the crawling issues on your website. It can be a crucial element if you need the search engines to be smarter regarding how they crawl on your website. Sitemap can guide the search engines regarding all the pages and content on your website. This would give you a chance to tell search engines what pages might be most important to your website. This can be very important for larger websites as they might have a lot of external links when compared to smaller websites. Sitemap can also aid in user navigation. A new visitor can refer to the sitemap of your website for help in getting around it. Sitemaps might also contain important metadata about the webpages to give them a better chance of ranking highly.

Gain Users’ Trust: Unlike various other SEO factors, you might not be able to easily measure how much people trust your website or brand. Gaining trust can be a huge part of getting the website’s rank higher. Most people can form opinions quickly. Once the opinions are formed, it would be difficult to change people’s minds. Websites can be perfected over the years that can provide phenomenal user experiences. This is usually expected when someone opens a website. A website should be easy to navigate, clean and should have the ability to provide quick information that is needed. Such kinds of websites can be more trustworthy. If a website looks outdated or old or is too difficult to use, most people would get a bad impression, might leave and would not come back to your website. You might have a service or a product that others might be looking for. However, if your website is unable to convey this, it would need a redesign. A bad website might make it look like that the organisation is not putting much effort or is not serious with their business.

 If you are looking for the Best Web Design Service and various SEO services, you can contact the  digital white labels SEO agency to help you out. Just browse through their website to find out the services they offer for various organisations.