Guest posting is a great way to promote your blog, business, or product. But, it is very time consuming, and requires a lot of effort and patience. Of course, you can always make use a Digital marketing company if you don’t have the time to do guest posting yourself, and if you have a budget put aside for marketing. But, if you do have time, or if you don’t have the budget, these tips will help make sure that you reap the maximum benefits for every guest post you publish in 2020.
The first tip is to make sure you’re only targeting relevant blogs. Relevancy has become so much more important during 2018. While you can still get benefits from guest posting on a blog that covers a wide range of topics, you will see much better results if you target a blog which is specifically covering your industry. Not only will the link back to your website hold more weight, but you’re much more likely to get direct referral traffic, and you can be sure that your message is being read by your target audience. Contextual relevance is definitely among the top things you need to be looking for when you’re building links. It’s natural, and that’s what Google loves. If you have a blog about photography and your link starts appearing on sports blogs, it doesn’t look natural, and you will not get the same results you would as if you were publishing on other relevant photography blogs.
The second tip is to make sure your content is engaging and something which people actually want to read. If you can engage with the audience of the blog you’re guest writing for, then you have a much greater chance of those readers following the link in your author bio to visit your website/blog, because if you have engaged them, they will want to read more of what you have to say, so you can gain more readers for your own blog.
The third tip is to research what’s popular, services like BuzzSumo allow you to search for any keyword or topic, and they will show you the most popular articles (in terms of social media shares) for that keyword. This gives you a great starting point for what you should write about, if you can see what the most popular topics are, then you can do something similar.
The last tip is to make sure you track your campaign properly. It’s no good just shooting out emails and waiting for replies to come back. Have a plan, set a target, create a spreadsheet with a list of your potential target blogs, keep track of when you emailed them, when you’re going to follow up with them, what topic ideas you want to suggest for publishing on their blog. Having structure and good organisation will save you a lot of time and allow you to effortlessly keep track of your guest posting campaign, and keep on target.
If you follow these guest posting outreach tips during 2019, you’ll see the best results you have ever seen from your guest posting campaigns. Gone are the days when guest posting was simply about publishing any piece of content on a blog in order to get a link back to your website. Guest posting in 2019 is all about creating valuable content which provides actionable tips and advice for the readers, and making it known that you or your business provided the content in the article. That will help you to build your audience, and start building relationships with new potential customers, all without them having to visit your website.
Doing blogger outreach in this way will provide better results by ten fold, compared to publishing content on private blog networks which have no real traffic and no real audience, plus it’s a lot safer too, because it’s all genuine, natural, outreach. Nothing blackhat, nothing which Google doesn’t like. Just great content with an editorial contextual link back to your website.
Do you have any tips and tricks for guest posting which you have learned during 2018? If so, why not share them with us below. It’s always interesting to learn what’s working well for other internet marketers, so please share your blogger outreach tips below!